Our Staff

PRESIDENT & CEO | RICK VERSACE SR.

Rick has over 35 years of experience in Operating and Management in the transportation industry. He possess strong, general management qualifications and is skilled at working in start-up, turn around and high growth environments as well as established operations.

As the President of A1A Limo, Rick oversees operations in the South Florida area. He is responsible for creating over 200 jobs in South Florida and manages in excess of 60,000 trips on a yearly basis. His other responsibilities include hiring, managing and developing key personnel to ensure a high level of service to our clients and our employees, growth of each operation, implementation of marketing and sales programs, coordination with regulators and local government officials, and the development and tracking of business plans, budgets, and monthly financial statements.

REGIONAL GENERAL MANAGER | JAMES PARKES

James also has a well-established career in the transportation industry, as he has been with A1A Limo for the past 16 years. Starting as a chauffeur, James quickly moved up the ranks as a driver manager to office staff to office manager, and now currently serves as the South Florida Regional General Manager for A1A Limo.

As the Regional General Manager, James’ responsibilities include hiring, managing and developing all A1A Limo staff. He is responsible for training all of our staff in customer service and attentiveness, as well as coaching chauffeurs on the same. His experience is unmatched in the industry, as he has been in virtually every function of the transportation business, allowing him to make decisions and train staff based on a unique prior knowledge of situations. James is also an innovator, implementing modern technology and scheduling methods in his operation, he is always looking for a better method to improve services.

AFFILIATE MANAGER | KEITH SORACI

Keith has been working with A1A Limo for over 8 years, helping to manage the operations in various different roles, including Affiliate Manager. Keith is charged with managing over 400 affiliates worldwide, ensuring that A1A Limo has the ability to provide the high quality service our clients deserve no matter where they are. As a member of one of the industry’s most prestigious Affiliate Groups, Going Global, Keith has established long term relationships necessary to success in an ever growing cooperative transportation industry.

DIRECTOR OF BUSINESS DEVELOPMENT | RICK VERSACE JR.

Rick Jr. has grown up in the transportation industry, and has rejoined the company from a career in finance as Director of Business Development. Rick is charged with managing the marketing and advertising budget and promoting A1A Limo to customers in South Florida and around the world. Responsibilities also include managing the A1A Limo website to ensure a high volume of traffic, managing the promotion of A1A Limo social media campaigns, as well as managing a sales force of people who help promote the A1A Limo brand throughout the country.

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